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HERMO is an authorised online retailer for BBIA

BBIA, short for "Blooming Beauty in Online Ocean" is an amazingly affordable online-only cosmetic line from Korea. Famous among consumers, makeup artists, and celebrities alike, BBIA sets the benchmark for excellent quality products at reasonable prices. It is well loved in Korea and globally for its wide variety of highly pigmented colours and textures, making makeup not only functional, but fun as well.

HERMO Malaysia: BBIA

‘Blooming Beauty in Online Ocean’, or BBIA for short, might draw confusion due to its name. However, the brand simply means affordable cosmetics that can be acquired exclusively online. Known not only for its affordability but also through its high-pigment colours and excellent textures, BBIA is the perfect mix of functional-meets-fun.

Makeup artists, celebrities and beauty enthusiasts consider this brand their go-to, especially because of the amazing selection of BBIA lipsticks. Thinking of giving BBIA a go? Consider adding the bestsellers to your cart, such as the BBIA Last Lip Mousse. There are two series available in which there are five colours to choose from; the Bom Series (which comprises dense, muted colours) and the Bbi BBi Series (which are catered to those who prefer vibrant, eye-popping colours). The BBIA Last Lip Mousse’s texture is light as air and comfortable on your lips, so you shouldn’t worry about cracked yet pigmented lips.

Another option is to try the BBIA Last Velvet Lip Tint, with its incredible velvet mousse texture that stays true to its name. Long-lasting with a blurred effect, you can trust that this lip tint will not fade and will require little to no touch-ups. Even the most blemished of lips will be able to enjoy this colour, as it coats the lips with colours so saturated and wraps around the shape like velvet. Just one application will give you maximum pay-off!

Seeing as the cosmetics line offers such fun and pigmented colours, you’d expect the same from BBIA eyeliners. Experiment with fun colours on your eyes with BBIA’s selection of gel eyeliners, pencil eyeliners and even glitter eyeliners that will add more pop to your everyday look. What’s amazing is that despite the (literally) eye-catching colour payoff, these liners are easy to wash off with warm water and require no tugging or heavy-duty rubbing.

Add more colour to your lips and eyes with BBIA, only at HERMO Malaysia.