Aveda

HERMO Malaysia: Aveda

Aveda is a line of hair care products made out of the art and science of pure flower and plant essences, and one that has the ancient healing rituals of Ayurveda rooted deep within its philosophy.

The story goes like this: in the late sixties, Aveda founder Horst Rechelbacher suffered from work burnout and recovered thanks to herbal remedies prepared by his mother. He then went on a retreat to India during which he found his inspiration for Aveda, after gaining a much greater appreciation for wellness in body, mind and spirit.

Years later, under the guidance of Ayurvedic doctors, Holst created his first Clove Shampoo in a kitchen sink, and this would then lead the way for a groundbreaking philosophy in the beauty industry: using ingredients that are good for both the guests and the Earth. These ingredients were then housed in products that became known as the popular Aveda products. Today, Aveda is known in Malaysia as the go-to brand as the solution for hair problems.

Aveda is committed to using only organic ingredients in their treatments, in line with Ayurvedic principles. Through the brand’s partnership with the Indian firm Nisarga which grows organic Ayurvedic herbs, Aveda is able to obtain organic turmeric and amla - two important ingredients that are present in Aveda shampoos and treatments that directly target thinning hair.

Organic agriculture also means that all Aveda products are free from chemical fertilisers and pesticides, allowing users to enjoy the benefits without any concerns at all. Plus, all ingredients are extracted using an environmentally-friendly method using CO2, promising highly potent yields with no toxic residues.

Go organic and support brands that are good for you, and good for the Earth too. Both the environment and your hair will thank you! Shop Aveda products online now, only at HERMO Malaysia.