THE MAGIC OF BEAUTY - everyone has their own beauty, regardless of shape, age, lifestyle, and skin type. Everyone can be beautiful by finding their hidden beauty, which we refer to as “Magic Inside”. Holika Holika is one of Korea’s top brands in beauty retail chain stores. “Holika Holika” is a combined word derived from English suffix “-holic” and Korean ”Holida”, which means temptation. Holika Holika lets all women unleash their mysterious charm and have confidence in their beauty.