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HERMO is an authorised online retailer for LILYBYRED

Founded in 2017, South Korean brand lilybyred rose to popularity with its line of makeup, which embodies a sweet and innocent mood inspired by the name “Lily,” together with bold and expressive aesthetics derived from the color red.

HERMO Malaysia: LilyByRed

The rise of anything Korean - be it drama, music as well as celebrities - has also made way for K-beauty products to flourish. These products are being embraced by both men and women, who seek that fresh-faced, healthy-looking appearance.

LilyByRed products do help its wearers achieve this look, and what began as an e-store has now garnered the support of celebrities such as Kwon Hyun Bin who appeared on an ad for the brand, promoting one of the most famous LilyByRed lip tints - the Moody Liar Velvet Tint collection. This six-shade tint collection comes with a knife tip applicator brush that will allow you to apply the tint like a pro, from gradation to full-on vibrancy. The long-lasting, matte-but-not-dry, velvety yet healthy finish instantly captured the hearts and lips of many. Another sought-after lip choice is the Bloody Liar Coat Tint, a variation of the LilyByRed lip tint that is oil-infused for a juicy finish. All it takes is just 10 seconds to set, but it sure does last a long way!

As more and more celebrities began to endorse this brand, the brand’s popularity isn’t just subject to lip tints, but it spread out to LilyByRed lipsticks, eyeliners and eyeshadows. Any makeup junkie would realise the importance of an eyeliner that stays on practically forever, and so the LilyByRed eye series would definitely make the cut. A LilyByRed eyeliner like the AM9 to PM9 (which comes in gel and liquid form), promises to keep the pigment on for 12 hours and more - hence, the product name. Its smudge-resistant formula ensures that nothing will sweep it off, especially sweat and oil.

As you can see, these products are all about ‘survival’ and being smudge-proof no matter what, so why not put them to the test and see for yourself whether they pass?

Start experimenting while looking your best with LilyByRed products today, available only at HERMO Malaysia.