about Allie

HERMO Malaysia: Allie

Japan truly offers an abundance of great skincare, especially if it is a brand helmed by a cosmetics conglomerate such as Kanebo, who has expanded their portfolio into a skincare line solely dedicated to sunscreen called Allie. This high-performance sunscreen brand has been around for 20 years now, and is still considered among the top brands when it comes to sun protection. After all, if a skincare line specialises in solely sunscreen, you would know that they put 100% into it.

If you’re searching for the perfect sunscreen, look no further than Allie, and here’s why. Allie’s sunscreen meets skincare line is formulated with a Double Proof Technology developed by Kanebo, which means that it is waterproof, sweatproof and friction proof - perfect for the hot Malaysian weather. Sun and smudge protection aside, all Allie products also come with ingredients that nourish the skin, such as hyaluronic acid and collagen. It’s more than just a shield against the sun!

The smooth and milky EX UV Protector Perfect Alpha SPF 50+ PA+++ is a non-sticky formula that glides on the skin, so you won’t be feeling that tacky or sticky residue at all. Do note that this product can be applied on the face and the body, meaning you don’t need to invest in a different product altogether! Its runny and liquidy texture is easily blendable and spreadable, which might give the impression that a little would be enough, but just remember to use a very generous amount all over to ensure coverage from top to toe.

For frequent makeup users, keep your skin protected from both makeup and the sun with the EX UV Protector Facial Gel, a gel makeup base that helps to hold your foundation in place. If there’s anything makeup lovers love more than sunscreen, it’s one that helps to keep the makeup intact, so this product is definitely a winner!

Allie skincare is now available in Malaysia and online, so be sure to check them out on HERMO Malaysia and get your sun protection on!